Website and Web Design madmoses Full Screen Design website by Michael Moser Witty, cheeky and unique. Memorability took top priority as well as good functionality in social media and being able to implement guerrilla actions. We decided to use animal masks. You attract attention by wearing one and the respective character of a chosen animal expresses different characteristics like shrewdness and courage. We made use of the common stereotypes and puns related to the character of each animal. The fearful hare has to do a flip from a diving board. - Good advertising dares something. The shrewd fixen as a nurse takes care of our ill customers. - Good advertising aids.