Macys Website Redesign
Willy Lai
Interface, Interaction and User Experience Design Macys Website Redesign by Willy Lai Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.
Silver A' Design Award Winner
Macys Website Redesign by Willy Lai is an esteemed winner of the A' Interface, Interaction and User Experience Design Award. Macys Website Redesign earned the Silver A' Design Award in 2020 and is showcased on Web Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Willy Lai and see why Macys Website Redesign design stands out from its competition.
About Macys Website
Interface, Interaction and User Experience Design Macys Website Redesign by Willy Lai Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement. Macys Website earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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